Local SEO

A local listing is crucial because nearly 50% of all searches are local, and almost 90% of mobile device searches focus on local results. It enhances the visibility of your business during local searches across various devices, making it more accessible to potential customers. Furthermore, a complete listing and mainly positive reviews will likely increase your business's calls, visits, and sales.

Google My Business is a key platform due to its dominance in search traffic. However, local searches are not limited to Google. Platforms like Facebook, LinkedIn, and Bing Maps also have powerful local search activities. We advise you to include your business on Bing, Yelp, and the Better Business Bureau. However, ensure consistency in your business information, particularly the name, address, and phone number (NAP).

If you have multiple listings for a single business, it's better to eliminate the duplicates. Duplicate listings can be considered spam and flagged, leading to penalties in search rankings. Having more than one listing creates confusion about the accurate business information. On the other hand, simplifying your product or service listings helps build trust. Getting rid of duplicate listings can be tough, so getting help from an expert is a good idea.

A convincing GMB profile begins with NAP – having your name, address, and phone number. However, a well-optimized GMB Profile goes above these basics. Just over 50% of searchers are interested in your business's operating hours, and an equivalent percentage seeks directions to your location. Provide a map to solve these needs. Additionally, essential details to include are your website, business type, and a keyword-optimized business description. You can also feature information about your products, services, and accepted payment methods.

As per Google, there is a 150% increase in searches for businesses labelled "near me now." Google's research indicates that many users search according to their immediate requirements. Local listings provide details like opening hours and locations, and businesses most relevant to these searches will likely appear. Optimizing your local search listing is a required step for enhancing local SEO. Engage a local search marketing expert to assist your business in being discovered in such searches.